A model for export companies valuation of government export promotion policiesan empirical analysis in the Spanish context from a market oriented perspective

  1. Calderón García, Haydeé
  2. Fayos Gardó, Teresa
  3. Cervera Taulet, Amparo
Livre:
IV Congreso Internacional de Marketing Público y No Lucrativo
  1. Mier-Terán Franco, Juan José (dir. congr.)
  2. Serrano Domínguez, César (dir. congr.)

Éditorial: Ayuntamiento de Jerez de la Frontera

ISBN: 84-689-2155-6

Année de publication: 2005

Pages: 21-31

Congreso: Congreso Internacional (4. 2005. Cádiz)

Type: Communication dans un congrès

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