Publications in collaboration with researchers from Universidad Europea de Madrid (4)

2018

  1. Attitude towards advergames: an fsQCA approach

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

2013

  1. Key factors of teenagers' mobile advertising acceptance

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749

2012

  1. MOTIVATION IN LEARNING ACCOUNTING

    INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE

  2. Web 2.0 goes mobile: Motivations and barriers of mobile social networks use in Spain

    Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use (IGI Global), pp. 109-146