Faculty of Economics
Faculty
Universidad Europea de Madrid
Madrid, EspañaPublications in collaboration with researchers from Universidad Europea de Madrid (4)
2018
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Attitude towards advergames: an fsQCA approach
Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería
2013
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Key factors of teenagers' mobile advertising acceptance
Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749
2012
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MOTIVATION IN LEARNING ACCOUNTING
INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
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Web 2.0 goes mobile: Motivations and barriers of mobile social networks use in Spain
Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use (IGI Global), pp. 109-146