Publicaciones en colaboración con investigadores/as de University of North Carolina Wilmington (6)

2024

  1. 2023_BBDD_VMF_TUBILLEJAS

    Zenodo

  2. 2023_BBDD_VMF_TUBILLEJAS

    Zenodo

2023

  1. Consumer value of virtual music festivals

    International Journal of Consumer Studies, Vol. 47, Núm. 5, pp. 2012-2030

2017

  1. UNDERSTANDING SERVICE RECOVERY MANAGEMENT THROUGH IN CLASS EXERCISE WITH USER GENERATED CONTENTS

    10TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2017)

2015

  1. Application of service dominant logic to the medical device industry

    International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 207-235

2014

  1. Acceptance of branded video games (Advergames): A cross-cultural study Spain-USA

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 851-871