Faculty of Economics
Faculty
University of North Carolina Wilmington
Wilmington, Estados UnidosPublications in collaboration with researchers from University of North Carolina Wilmington (6)
2024
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2023_BBDD_VMF_TUBILLEJAS
Zenodo
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2023_BBDD_VMF_TUBILLEJAS
Zenodo
2023
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Consumer value of virtual music festivals
International Journal of Consumer Studies, Vol. 47, Núm. 5, pp. 2012-2030
2017
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UNDERSTANDING SERVICE RECOVERY MANAGEMENT THROUGH IN CLASS EXERCISE WITH USER GENERATED CONTENTS
10TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2017)
2015
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Application of service dominant logic to the medical device industry
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 207-235
2014
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Acceptance of branded video games (Advergames): A cross-cultural study Spain-USA
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 851-871