Acceptance of branded video games (Advergames): A cross-cultural study Spain-USA

  1. Martí-Parreño, J.
  2. Ruiz-Mafé, C.
  3. Scribner, L.L.
Book:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

ISBN: 9781466673571

Year of publication: 2014

Volume: 2-4

Pages: 851-871

Type: Book chapter

DOI: 10.4018/978-1-4666-7357-1.CH038 GOOGLE SCHOLAR
Data source: Scopus