Faculty of Economics
Faculty
Columbia University
Nueva York, Estados UnidosPublications in collaboration with researchers from Columbia University (3)
2020
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The Inter-Variable Perspective on Consumer Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 90-125
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The Intra-Variable Perspective on Value Research A Personal Documented View
VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 42-89
2011
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The value of value: Further excursions on the meaning and role of customer value
Journal of Consumer Behaviour, Vol. 10, Núm. 4, pp. 179-191