The value of value: Further excursions on the meaning and role of customer value

  1. Gallarza, M.G.
  2. Gil-Saura, I.
  3. Holbrook, M.B.
Journal:
Journal of Consumer Behaviour

ISSN: 1472-0817,  1479-1838

Year of publication: 2011

Volume: 10

Issue: 4

Pages: 179-191

Type: Article

DOI: 10.1002/CB.328 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus