ANTONIO CARLOS
CUENCA BALLESTER
TITULAR DE UNIVERSIDAD
![Foto de Sascha](/img/nophoto.png)
Sascha
Kraus
Publicaciones en las que colabora con Sascha Kraus (1)
2020
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Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry
International Entrepreneurship and Management Journal, Vol. 16, Núm. 4, pp. 1367-1392