Publications in collaboration with researchers from Erasmus University Rotterdam (2)

2025

  1. How to Conduct Valuable Marketing Research With Neurophysiological Tools

    Psychology and Marketing, Vol. 42, Núm. 10, pp. 2616-2649

2023

  1. The application of neuromarketing tools in communication research: A comprehensive review of trends

    Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756