JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
Tilburg University
Tilburgo, HolandaPublications in collaboration with researchers from Tilburg University (1)
2012
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When satisfied consumers do not return: Variety seeking's effect on short- and long-term intentions
Psychology and Marketing, Vol. 29, Núm. 1, pp. 15-24