When satisfied consumers do not return: Variety seeking's effect on short- and long-term intentions

  1. Sánchez-García, I.
  2. Pieters, R.
  3. Zeelenberg, M.
  4. Bigné, E.
Journal:
Psychology and Marketing

ISSN: 0742-6046,  1520-6793

Year of publication: 2012

Volume: 29

Issue: 1

Pages: 15-24

Type: Article

DOI: 10.1002/MAR.20431 GOOGLE SCHOLAR
Data source: Scopus