Publications in collaboration with researchers from University of Bonn (3)

2025

  1. Customer journey-based smart technology of new brands: a self-reported and eye-tracking study

    Journal of Consumer Marketing

2024

  1. Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period

    Corporate Reputation Review

  2. Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

    International Journal of Retail and Distribution Management, Vol. 52, Núm. 4, pp. 389-406