Publications by the researcher in collaboration with Jesús Martínez Navarro (4)

2022

  1. Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?

    International Journal of Advertising, Vol. 41, Núm. 4, pp. 623-654

2019

  1. The influence of virtual reality in e-commerce

    Journal of Business Research, Vol. 100, pp. 475-482

2017

  1. The value of marketer- generated content of social network sites: Media antecedents and behavioral responses

    Journal of Electronic Commerce Research, Vol. 18, Núm. 1, pp. 52-72

2011

  1. Valor percibido de los mensajes en redes sociales

    Los mercados del mañana: bases para su análisis hoy