Publications by the researcher in collaboration with José Martí Parreño (3)

2020

  1. The effects of ewom in social media on tourism services

    Proceedings of the International Conference on Tourism Research

2014

  1. Brand engagement

    The Routledge Companion to the Future of Marketing (Taylor and Francis), pp. 250-267

  2. Human-computer interaction

    The Routledge Companion to the Future of Marketing (Taylor and Francis), pp. 296-312