Publications by the researcher in collaboration with Mónica Cantó Primo (3)

2024

  1. Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

    Service Business, Vol. 18, Núm. 1, pp. 81-100

2023

  1. Design Orientation Clusters in Design-Marketing Relationships: A Survey of Spanish Companies

    She Ji, Vol. 9, Núm. 3, pp. 379-401

2019

  1. Design orientation in new product development and its measurement

    European Journal of Innovation Management, Vol. 24, Núm. 1, pp. 131-149