Publicacións (93) Publicacións de RAFAEL MARTIN CURRAS PEREZ

2024

  1. Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 65-96

  2. Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive

    Marketing Innovation Strategies and Consumer Behavior (IGI Global), pp. 175-198

  3. Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

    Computers in Human Behavior, Vol. 153

  4. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Technological Forecasting and Social Change, Vol. 199

  5. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

2023

  1. Antecedents and consequences of brand tribes in sports organizations: the role of brand personality dimensions

    Revista Brasileira de Gestao de Negocios, Vol. 25, Núm. 3, pp. 315-332

  2. Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

    Asia Pacific Journal of Marketing and Logistics, Vol. 35, Núm. 11, pp. 2748-2764

  3. I like you, or I like what you say? Effect of influencer on tourists’ behaviours

    Current Issues in Tourism, Vol. 26, Núm. 19, pp. 3160-3174

2022

  1. Determinants of students’ satisfaction with higher education institutions: a literature review

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies (July 4th-6th, 2022, Palma, Spain)

  2. Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

    Journal of Global Marketing, Vol. 35, Núm. 3, pp. 193-207

  3. How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values

    Corporate Communications, Vol. 27, Núm. 4, pp. 781-799

  4. Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination

    Leveraging new business technology for a sustainable economic recovery

  5. Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions

    Revista Brasileira de Gestao de Negocios, Vol. 24, Núm. 3, pp. 420-438

  6. Social media communication and destination brand equity

    Journal of Hospitality and Tourism Technology, Vol. 13, Núm. 4, pp. 650-666

2021

  1. Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos

    Revista de ciencias sociales, Vol. 27, Núm. 3, pp. 120-138

  2. Marketing y responsabilidad social corporativa: ¿como comunicar iniciativas socialmente responsables?

    La economía social y el cooperativismo en las modernas economías de mercado: en homenaje al profesor José Luis Monzón Campos (Tirant lo Blanch), pp. 365-378

  3. Teachers’ beliefs about gamification and competencies development: A concept mapping approach

    Innovations in Education and Teaching International, Vol. 58, Núm. 1, pp. 84-94

2020

  1. In memoriam, Rafael Currás Cayón

    Flora Montiberica, Núm. 77, pp. 91-97

  2. Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type

    European journal of management and business economics, Vol. 29, Núm. 1, pp. 54-83

  3. Marketing aplicado a la economía social

    Manual de economía social (Tirant lo Blanch), pp. 197-216