Publicaciones en las que colabora con ALEJANDRO MOLLA DESCALS (2)

2000

  1. Market orientation: A framework for public institutions

    Journal of Nonprofit and Public Sector Marketing, Vol. 7, Núm. 1, pp. 3-23

1997

  1. Brand assessment: a key element of marketing strategy

    Journal of Product & Brand Management, Vol. 6, Núm. 5, pp. 293-304