INES
KUSTER BOLUDA
CATEDRÁTICO/A DE UNIVERSIDAD
Torpong
Suemanotham
Publicaciones en las que colabora con Torpong Suemanotham (2)
2012
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Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company
Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 3-20
2010
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Product placement in video games as a marketing strategy: an attempt to analysis in Disney company
Working papers = Documentos de trabajo: Serie EC - (Instituto Valenciano de Investigaciones Económicas)