Publicaciones en las que colabora con Torpong Suemanotham (2)

2012

  1. Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company

    Advances in Advertising Research (Wiesbaden, GW : Gabler, 2010-2012), pp. 3-20

2010

  1. Product placement in video games as a marketing strategy: an attempt to analysis in Disney company

    Working papers = Documentos de trabajo: Serie EC - (Instituto Valenciano de Investigaciones Económicas)