MARIA JOSE
MIQUEL ROMERO
CATEDRÁTICO/A DE UNIVERSIDAD
ALEJANDRO
MOLLA DESCALS
CATEDRÁTICO/A DE UNIVERSIDAD
Publicaciones en las que colabora con ALEJANDRO MOLLA DESCALS (8)
2023
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When showrooming is not a threat: Uncovering opportunities for showroomer retention
Electronic Commerce Research and Applications, Vol. 60
2022
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Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation
International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 996-1014
2021
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Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
Journal of Brand Management, Vol. 28, Núm. 4, pp. 388-401
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Understanding mobile showrooming based on a technology acceptance and use model
Sustainability (Switzerland), Vol. 13, Núm. 13
2020
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The role of the store in managing postpurchase complaints for omnichannel shoppers
Journal of Business Research, Vol. 109, pp. 288-296
2018
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Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
Springer Proceedings in Business and Economics
2017
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Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment
Springer Proceedings in Business and Economics
2010
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La marca del distribuidor en los productos duraderos, funcionales versus hedónicos (1)
Distribución y consumo, Año 20, Núm. 109, pp. 62-69