JUAN ANTONIO
MAÑEZ CASTILLEJO
CATEDRÁTICO/A DE UNIVERSIDAD
University of Warwick
Coventry, Reino UnidoPublikationen in Zusammenarbeit mit Forschern von University of Warwick (1)
2006
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Unbeatable value low-price guarantee: Collusive mechanism or advertising strategy
Journal of Economics and Management Strategy, Vol. 15, Núm. 1, pp. 143-166