Unbeatable value low-price guarantee: Collusive mechanism or advertising strategy

  1. Manez, J.A.
Journal:
Journal of Economics and Management Strategy

ISSN: 1058-6407,  1530-9134

Year of publication: 2006

Volume: 15

Issue: 1

Pages: 143-166

Type: Article

DOI: 10.1111/J.1530-9134.2006.00095.X GOOGLE SCHOLAR
Data source: Scopus