Publicaciones (58) Publicaciones de MARTA FRASQUET DEL TORO

2024

  1. Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels

    Journal of Retailing and Consumer Services, Vol. 76

2023

  1. Design Orientation Clusters in Design-Marketing Relationships: A Survey of Spanish Companies

    She Ji, Vol. 9, Núm. 3, pp. 379-401

  2. The contribution of digitalisation, channel integration and sustainability to the international performance of industrial SMEs

    Management of Environmental Quality: An International Journal, Vol. 34, Núm. 3, pp. 624-646

  3. The role of artificial intelligence in improving the omnichannel customer experience

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 9-10, pp. 1174-1194

  4. When showrooming is not a threat: Uncovering opportunities for showroomer retention

    Electronic Commerce Research and Applications, Vol. 60

2022

  1. Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 996-1014

  2. The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective

    Multinational Business Review, Vol. 30, Núm. 2, pp. 289-312

2021

  1. Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework

    Journal of Retailing and Consumer Services, Vol. 62

  2. Complaint behaviour in multichannel retailing: a cross-stage approach

    International Journal of Retail and Distribution Management, Vol. 49, Núm. 12, pp. 1640-1659

  3. Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram

    Economic Research-Ekonomska Istrazivanja , Vol. 34, Núm. 1, pp. 570-589

  4. Explaining mobile commerce usage intention based on technology acceptance models in a developing market context

    Market-Trziste, Vol. 33, Núm. 1, pp. 25-40

  5. Guest editorial

    International Journal of Retail and Distribution Management

  6. Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 115-127

  7. Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

    Journal of Food Products Marketing, Vol. 27, Núm. 2, pp. 89-104

  8. Online channel adoption in supermarket retailing

    Journal of Retailing and Consumer Services, Vol. 59

  9. Understanding mobile showrooming based on a technology acceptance and use model

    Sustainability (Switzerland), Vol. 13, Núm. 13

2020

  1. The role of the store in managing postpurchase complaints for omnichannel shoppers

    Journal of Business Research, Vol. 109, pp. 288-296

2019

  1. Design orientation in new product development and its measurement

    European Journal of Innovation Management, Vol. 24, Núm. 1, pp. 131-149

  2. How to measure B2B relationship value to increase satisfaction and loyalty

    Journal of Business and Industrial Marketing, Vol. 34, Núm. 8, pp. 1866-1878

  3. The transition of small Spanish wineries toward multi-channel distribution: The role of ambidexterity

    International Journal of Wine Business Research, Vol. 32, Núm. 1, pp. 139-158