CARLA
RUIZ MAFE
CATEDRÀTIC/A D'UNIVERSITAT
Universidad Autónoma de Madrid
Madrid, EspañaPublications in collaboration with researchers from Universidad Autónoma de Madrid (4)
2025
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We match! Building online brand engagement behaviours through emotional and rational processes
Journal of Retailing and Consumer Services, Vol. 82
2023
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Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants
Journal of Tourism and Services, Vol. 14, Núm. 27, pp. 64-88
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Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits
International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2267-2288
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The influence of culture on sentiments expressed in online reviews of eco-friendly hotels: The case study of Amsterdam
Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 115-141