Publicacións nas que colabora con Estefania Ballester (4)

2023

  1. Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants

    Journal of Tourism and Services, Vol. 14, Núm. 27, pp. 64-88

  2. Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits

    International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2267-2288

2022

  1. Analysis of the perceived image of green hotels using big data

    Narrativas emergentes para la comunicación digital (Dykinson), pp. 867-891

2021

  1. Engaging consumers through firmgenerated content on Instagram

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 355-373