MARIA LUISA
ANDREU SIMO
CATEDRÁTICO/A DE UNIVERSIDAD
Universidad Autónoma de Madrid
Madrid, EspañaPublications en collaboration avec des chercheurs de Universidad Autónoma de Madrid (4)
2017
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Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
International Journal of Tourism Research, Vol. 19, Núm. 1, pp. 107-119
2015
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A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution
Cornell Hospitality Quarterly, Vol. 56, Núm. 2, pp. 191-201
2011
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HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES
2011 4TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI)
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SOCIAL NETWORKING SITES FOR HIGHER EDUCATION: A CONTENT ANALYSIS AMONG US TOP MBA PROGRAMS
2011 4TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI)