Publications in collaboration with researchers from Universidad Autónoma de Madrid (4)

2017

  1. Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor

    International Journal of Tourism Research, Vol. 19, Núm. 1, pp. 107-119

2015

  1. A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution

    Cornell Hospitality Quarterly, Vol. 56, Núm. 2, pp. 191-201

2011

  1. HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES

    2011 4TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI)

  2. SOCIAL NETWORKING SITES FOR HIGHER EDUCATION: A CONTENT ANALYSIS AMONG US TOP MBA PROGRAMS

    2011 4TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI)