Publicacións en colaboración con investigadores/as de University of Johannesburg (2)

2022

  1. How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values

    Corporate Communications, Vol. 27, Núm. 4, pp. 781-799

  2. The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

    Journal of Hospitality Marketing and Management, Vol. 31, Núm. 7, pp. 777-796