Publicacións en colaboración con investigadores/as de Università de Roma La Sapienza (8)

2024

  1. Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

    Journal of Retailing and Consumer Services, Vol. 77

  2. Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses

    Journal of Retailing and Consumer Services, Vol. 81

  3. Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry

    Corporate Communications, Vol. 29, Núm. 2, pp. 257-278

2023

  1. The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context

    Journal of Brand Management, Vol. 30, Núm. 4, pp. 302-317

2022

  1. Challenges in Marketing Communications during the COVID-19 Pandemic: Insights from Tourism and Hospitality Managers

    Tourism, Vol. 70, Núm. 4, pp. 694-706

2020

  1. The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

    Current Issues in Tourism, Vol. 23, Núm. 17, pp. 2127-2145

2018

  1. Communication strategies for building a strong destination brand

    ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 193-204

  2. HOW UNIVERSITY STUDENTS PERCEIVE DIFFERENT LEARNING TECHNIQUES: A STUDY IN SPAIN AND ITALY

    11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018)