MAJA
SERIC
CATEDRÁTICO/A DE UNIVERSIDAD
Università de Roma La Sapienza
Roma, ItaliaPublikationen in Zusammenarbeit mit Forschern von Università de Roma La Sapienza (8)
2024
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Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Journal of Retailing and Consumer Services, Vol. 77
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Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses
Journal of Retailing and Consumer Services, Vol. 81
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Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry
Corporate Communications, Vol. 29, Núm. 2, pp. 257-278
2023
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The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Journal of Brand Management, Vol. 30, Núm. 4, pp. 302-317
2022
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Challenges in Marketing Communications during the COVID-19 Pandemic: Insights from Tourism and Hospitality Managers
Tourism, Vol. 70, Núm. 4, pp. 694-706
2020
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The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
Current Issues in Tourism, Vol. 23, Núm. 17, pp. 2127-2145
2018
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Communication strategies for building a strong destination brand
ROUTLEDGE HANDBOOK OF DESTINATION MARKETING (ROUTLEDGE), pp. 193-204
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HOW UNIVERSITY STUDENTS PERCEIVE DIFFERENT LEARNING TECHNIQUES: A STUDY IN SPAIN AND ITALY
11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018)