Universidad Europea de Valencia-ko ikertzaileekin lankidetzan egindako argitalpenak (2)

2015

  1. Message-driven factors influencing opening and forwarding of mobile advertising messages

    International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357

2014

  1. Key drivers of consumer loyalty to Facebook fan pages

    Online Information Review, Vol. 38, Núm. 3, pp. 362-380