Publicaciones en colaboración con investigadores/as de Universidad Europea de Madrid (2)

2013

  1. Key factors of teenagers' mobile advertising acceptance

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749

2012

  1. Web 2.0 goes mobile: Motivations and barriers of mobile social networks use in Spain

    Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use (IGI Global), pp. 109-146