SILVIA
SANZ BLAS
CATEDRÀTIC/A D'UNIVERSITAT
Universidad Europea de Madrid
Madrid, EspañaPublications in collaboration with researchers from Universidad Europea de Madrid (2)
2013
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Key factors of teenagers' mobile advertising acceptance
Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 732-749
2012
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Web 2.0 goes mobile: Motivations and barriers of mobile social networks use in Spain
Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use (IGI Global), pp. 109-146