MARIA EUGENIA
RUIZ MOLINA
CATEDRÀTIC/A D'UNIVERSITAT
Universidad de Castilla-La Mancha
Ciudad Real, EspañaPublications in collaboration with researchers from Universidad de Castilla-La Mancha (1)
2021
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Can offline–online congruence explain online loyalty in electronic commerce?
International Journal of Retail and Distribution Management, Vol. 49, Núm. 9, pp. 1271-1294