ELISABET
MORA PEREZ
AYUDANTE DOCTOR/A
Publications (11) Publications de ELISABET MORA PEREZ
2024
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Analysing user-generated content in sports events through the lens of the Spain brand
Journal of Marketing Analytics
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Is Cause-Related Marketing all the Same for Different Cultures?
Journal of International Consumer Marketing, Vol. 36, Núm. 2, pp. 166-179
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The role of sports on destination branding: A bibliometric study
Journal of Vacation Marketing
2023
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A bibliometric analysis of virtual influencers in the Web of Science
Journal of Marketing Analytics
2022
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Qualitative social media content analysis as teaching-learning method in higher education
Interactive Learning Environments
2021
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Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Segmenting the audience of a cause-related marketing viral campaign
International Journal of Information Management, Vol. 59
2020
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Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age
Total Quality Management and Business Excellence, Vol. 31, Núm. 3-4, pp. 373-388
2019
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Notoriedad y credibilidad de marca como antecedentes a su apego
Obra digital: revista de comunicación, Núm. 16, pp. 63-76
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When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis
Physiology and Behavior, Vol. 200, pp. 130-138
2016
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Análisis de una estrategia combinada de publicidad viral y marketing con causa
Investigación y marketing, Núm. 133, pp. 40-43