Publicaciones en colaboración con investigadores/as de Universidad Politécnica de Valencia (4)

2018

  1. FURTHER DEVELOPMENT OF LEARNING SPACES THROUGH CONCEPT MAPPING

    11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018)

2009

  1. Brand identity documentation: A cross-national examination of identity standards manuals

    International Marketing Review, Vol. 26, Núm. 2, pp. 172-197

2007

  1. The role of packaging in positioning an orange juice

    Journal of Food Products Marketing, Vol. 13, Núm. 3, pp. 21-48

2006

  1. Consumer perceptions of product packaging

    Journal of Consumer Marketing, Vol. 23, Núm. 2, pp. 102-114