Publications en collaboration avec des chercheurs de Universidad Politécnica de Valencia (4)

2018

  1. FURTHER DEVELOPMENT OF LEARNING SPACES THROUGH CONCEPT MAPPING

    11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018)

2009

  1. Brand identity documentation: A cross-national examination of identity standards manuals

    International Marketing Review, Vol. 26, Núm. 2, pp. 172-197

2007

  1. The role of packaging in positioning an orange juice

    Journal of Food Products Marketing, Vol. 13, Núm. 3, pp. 21-48

2006

  1. Consumer perceptions of product packaging

    Journal of Consumer Marketing, Vol. 23, Núm. 2, pp. 102-114