Publikationen in Zusammenarbeit mit Forschern von Universidad de León (4)

2024

  1. Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

    British Food Journal

2022

  1. Country image effects after the Brexit crisis. A cross-cultural comparison

    Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513

2019

  1. Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

    International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384

2018

  1. What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

    Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905