Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

1. Aragonés-Jericó, C.
2. Rodriguez Santos, C.
3. Kuster-Boluda, I.
4. Vila-Lopez, N.

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lock_openBULERIA handle lock_openRODERIC handle

DOI: 10.1108/BFJ-10-2023-0877 GOOGLE SCHOLAR HANDLE: https://hdl.handle.net/10612/22630 HANDLE: https://hdl.handle.net/10550/105723

RODERIC. Repositorio Institucional de la Universitat de Valéncia: lock_openOpen access Handle

Data source: Scopus