Publicaciones en las que colabora con ALEJANDRO MOLLA DESCALS (12)

2023

  1. When showrooming is not a threat: Uncovering opportunities for showroomer retention

    Electronic Commerce Research and Applications, Vol. 60

2022

  1. Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 996-1014

2021

  1. Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

    Journal of Brand Management, Vol. 28, Núm. 4, pp. 388-401

  2. Understanding mobile showrooming based on a technology acceptance and use model

    Sustainability (Switzerland), Vol. 13, Núm. 13

2020

  1. The role of the store in managing postpurchase complaints for omnichannel shoppers

    Journal of Business Research, Vol. 109, pp. 288-296

2018

  1. Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping

    Springer Proceedings in Business and Economics

2017

  1. Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment

    Springer Proceedings in Business and Economics

2010

  1. La marca del distribuidor en los productos duraderos, funcionales versus hedónicos (1)

    Distribución y consumo, Año 20, Núm. 109, pp. 62-69

2006

  1. La búsqueda externa de información en la compra de electrodomésticos

    Comportamientos de compra del consumidor: 29 casos reales (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 207-220

2001

  1. La etapa de precompra en la adquisición de chocolate

    Experiencias y casos de comportamiento del consumidor (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 227-235

2000

  1. Market orientation: A framework for public institutions

    Journal of Nonprofit and Public Sector Marketing, Vol. 7, Núm. 1, pp. 3-23

1997

  1. Brand assessment: a key element of marketing strategy

    Journal of Product & Brand Management, Vol. 6, Núm. 5, pp. 293-304