Grupo de investigación en marketing e innovación en distribución comercial y servicios
INNOMARK
University of Zagreb
Zagreb, CroaciaPublicacions en col·laboració amb investigadors/es de University of Zagreb (11)
2024
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Bonding with the destination brand during crisis: the role of message consistency
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
2023
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The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia
Tourism Review, Vol. 78, Núm. 3, pp. 697-711
2021
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The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight, and Frustration
Journal of Hospitality and Tourism Research, Vol. 45, Núm. 8, pp. 1489-1512
2020
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How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
European Management Journal, Vol. 38, Núm. 2, pp. 335-343
2018
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Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
Current Issues in Tourism, Vol. 21, Núm. 14, pp. 1621-1643
2017
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Airline loyalty determinants among business travelers: empirical evidence from Croatia
Transportation Letters, Vol. 9, Núm. 3, pp. 177-183
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Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
Tourism Management, Vol. 59, pp. 226-233
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Customer-based brand equity building: Empirical evidence from Croatian upscale hotels
Journal of Vacation Marketing, Vol. 23, Núm. 2, pp. 133-144
2016
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Destination Attractiveness Drivers among Urban Hostel Tourists: An Analysis of Frustrators and Delighters
International Journal of Tourism Research, Vol. 18, Núm. 1, pp. 74-81
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Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches
Journal of Destination Marketing and Management, Vol. 5, Núm. 2, pp. 154-163
2015
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Insights on integrated marketing communications: Implementation and impact in hotel companies
International Journal of Contemporary Hospitality Management, Vol. 27, Núm. 5, pp. 958-979