Grupo de investigación en marketing e innovación en distribución comercial y servicios
INNOMARK
University of North Carolina Wilmington
Wilmington, Estados UnidosPublicacións en colaboración con investigadores/as de University of North Carolina Wilmington (5)
2024
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2023_BBDD_VMF_TUBILLEJAS
Zenodo
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2023_BBDD_VMF_TUBILLEJAS
Zenodo
2023
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Consumer value of virtual music festivals
International Journal of Consumer Studies, Vol. 47, Núm. 5, pp. 2012-2030
2017
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UNDERSTANDING SERVICE RECOVERY MANAGEMENT THROUGH IN CLASS EXERCISE WITH USER GENERATED CONTENTS
10TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2017)
2015
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Application of service dominant logic to the medical device industry
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 207-235