Research group in marketing and innovation in retailing and services
INNOMARK
University of North Carolina Wilmington
Wilmington, Estados UnidosPublications in collaboration with researchers from University of North Carolina Wilmington (5)
2024
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2023_BBDD_VMF_TUBILLEJAS
Zenodo
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2023_BBDD_VMF_TUBILLEJAS
Zenodo
2023
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Consumer value of virtual music festivals
International Journal of Consumer Studies, Vol. 47, Núm. 5, pp. 2012-2030
2017
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UNDERSTANDING SERVICE RECOVERY MANAGEMENT THROUGH IN CLASS EXERCISE WITH USER GENERATED CONTENTS
10TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2017)
2015
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Application of service dominant logic to the medical device industry
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 207-235