Research group in marketing and innovation in retailing and services
INNOMARK
Universidad de Castilla-La Mancha
Ciudad Real, EspañaPublications in collaboration with researchers from Universidad de Castilla-La Mancha (3)
2021
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Can offline–online congruence explain online loyalty in electronic commerce?
International Journal of Retail and Distribution Management, Vol. 49, Núm. 9, pp. 1271-1294
2002
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Distribution commercials de l'espagne
Market Management: Marketing and Communication., Vol. 2, Núm. 1, pp. 27-38
2001
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Una década de investigación en distribución comercial (1900-2000)
XIII Encuentro de Profesores Universitarios de Marketing