Publikationen in Zusammenarbeit mit Forschern von Columbia University (3)

2020

  1. The Inter-Variable Perspective on Consumer Value Research A Personal Documented View

    VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 90-125

  2. The Intra-Variable Perspective on Value Research A Personal Documented View

    VALUE IN MARKETING: RETROSPECTIVE AND PERSPECTIVE STANCE (ROUTLEDGE), pp. 42-89

2011

  1. The value of value: Further excursions on the meaning and role of customer value

    Journal of Consumer Behaviour, Vol. 10, Núm. 4, pp. 179-191