Bonding with the destination brand during crisis: the role of message consistency

  1. Seric, Maja
  2. Dosen, Durdana Ozretic
  3. Mikulic, Josip
Journal:
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

ISSN: 2514-9792 2514-9806

Year of publication: 2024

Type: Article

DOI: 10.1108/JHTI-05-2024-0416 GOOGLE SCHOLAR