Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive

  1. Hashem, M.
  2. Curras-Pérez, R.
  3. Ruiz-Mafé, C.
Libro:
Improving Service Quality and Customer Engagement With Marketing Intelligence

ISBN: 9798369368138

Ano de publicación: 2024

Páxinas: 65-96

Tipo: Capítulo de libro

DOI: 10.4018/979-8-3693-6813-8.CH003 GOOGLE SCHOLAR
Fonte de datos: Scopus