Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive

  1. Hashem, M.
  2. Curras-Pérez, R.
  3. Ruiz-Mafé, C.
Book:
Improving Service Quality and Customer Engagement With Marketing Intelligence

ISBN: 9798369368138

Year of publication: 2024

Pages: 65-96

Type: Book chapter

DOI: 10.4018/979-8-3693-6813-8.CH003 GOOGLE SCHOLAR
Data source: Scopus