Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive

  1. Hashem, M.K.
  2. Ruiz-Mafé, C.
  3. Curras-Perez, R.
Livre:
Marketing Innovation Strategies and Consumer Behavior

ISBN: 9798369341957

Année de publication: 2024

Pages: 175-198

Type: Chapitre d'ouvrage

DOI: 10.4018/979-8-3693-4195-7.CH008 GOOGLE SCHOLAR
La source de données: Scopus