Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive
- Hashem, M.K.
- Ruiz-Mafé, C.
- Curras-Perez, R.
Buch:
Marketing Innovation Strategies and Consumer Behavior
ISBN: 9798369341957
Datum der Publikation: 2024
Seiten: 175-198
Art: Buch-Kapitel