Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA
- Ouazzani, Y.
- Calderón-García, H.
- Tubillejas-Andrés, B.
Revista:
Empirical Studies of the Arts
ISSN: 1541-4493, 0276-2374
Año de publicación: 2024
Tipo: Artículo