Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

  1. Ouazzani, Y.
  2. Calderón-García, H.
  3. Tubillejas-Andrés, B.
Zeitschrift:
Empirical Studies of the Arts

ISSN: 1541-4493 0276-2374

Datum der Publikation: 2024

Art: Artikel

DOI: 10.1177/02762374241245360 GOOGLE SCHOLAR

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