Transmedia y crossmedia. Antecedentes y definición de una nueva narrativa

  1. Esteban Galán 1
  1. 1 Universitat Jaume I
    info

    Universitat Jaume I

    Castelló de la Plana, España

    ROR https://ror.org/02ws1xc11

Book:
Algo más que un click. Reflexiones y debates sobre el mundo digital desde la perspectiva de la investigación en la universidad
  1. Fernando Sabés (coord.)
  2. José Juan Verón (coord.)

Publisher: Asociación de Periodistas de Aragón

ISBN: 978-84-87175-54-1

Year of publication: 2017

Pages: 52-59

Type: Book chapter

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Abstract

Transmedia is basically a communication tool that change the way to tell stories(Jenkins, 2008). In the transmedia scenario every media is important becausetells an independent and complementary part of the universe. Transmedianarratives are stories told across multiple media. Therefore, of this definitionthere is inferred that in the media current ecosystem to speak about an audio-visual project transmedia turns out to be an almost an unnecessary redundancybecause today is very difficult to understand an audiovisual project of successwithout a transmedia strategy.

Data source: Dialnet